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MAP(Minimum Advertised Price (MAP) Policy)

ME Bike Brand - India

Effective Date: [01-01-2025]

1. Purpose

The Minimum Advertised Price (MAP) Policy aims to protect the brand reputation of ME Bikes, maintain fair competition among dealers, and ensure long-term profitability for all resellers while offering value to consumers.

2. Scope

This policy applies to all authorized dealers, distributors, and resellers (collectively referred to as "Resellers") of ME Bikes in India, whether selling through physical stores, e-commerce platforms, or other channels.

3. Minimum Advertised Price (MAP)

The MAP for each ME Bike model is set by the company and will be communicated via an official price list.
Resellers may not advertise any ME Bike product below the MAP.
"Advertised price" includes any online price listing, print media, email promotions, paid search advertisements, and other marketing materials.
The policy does not restrict the actual selling price; Resellers are free to sell products at any price they choose.

4. Restrictions & Prohibited Actions

Advertising discounts, rebates, or promotions that result in a price below MAP is not permitted.
Bundling ME Bikes with other products to effectively lower the price below MAP is prohibited.
Use of strikethrough pricing, countdown timers, or any tactics to circumvent MAP is not allowed.
"Call for Price" or similar methods to obscure pricing below MAP are considered a violation.

5. Exceptions

Company-approved promotional campaigns may temporarily allow advertising below MAP.
Clearance sales on discontinued models may be exempt with prior written approval.

6. Monitoring & Enforcement

ME Bike will actively monitor compliance with the MAP policy.
First violation: Written warning and request for immediate correction.
Second violation: Suspension of supply for a specified period.
Third violation: Termination of authorized dealer status.

7. Policy Amendments

ME Bike reserves the right to modify, suspend, or update this MAP policy at any time. Changes will be communicated to all Resellers in advance.

8. Contact Information

For any inquiries regarding the MAP policy, please contact: [info@mebikeindia.com]

By continuing to sell ME Bike products, Resellers acknowledge and agree to comply with this MAP policy.

ME Bike – Dealership Terms and Conditions

1. Type of Dealership

ME Bike offers two types of dealership options:
- Dealership
- Sub-Dealership

2. Minimum Area Requirement

The applicant must have a commercial space of at least 1000 square feet.
The location should be accessible, visible, and in a commercially viable area approved by ME Bike.

3. Investment Requirement

Sub-Dealership: Minimum investment required is ₹10,00,000 (Ten Lakh Rupees).
Dealership: Minimum investment required is ₹25,00,000 (Twenty-Five Lakh Rupees).
Investment includes branding, stock, tools, initial support.

4. Token / Commitment Amount

A 10% token amount of the selected dealership type must be paid before signing the agreement.
- For Sub-Dealership: ₹1,00,000
- For Dealership: ₹2,50,000
This token amount is part of the total investment.

5. Non-Refundable Policy

The token/commitment amount is non-refundable under any circumstances.
If the applicant withdraws or cancels after token payment, ME Bike will not be liable to refund.

6. Agreement Signing

Upon payment of the token amount, an official agreement will be signed.
The remaining balance must be paid as per the agreed timeline mentioned in the dealership agreement.

7. Territorial Rights

The company may provide area-wise exclusivity based on performance and mutual agreement.
No other ME Bike dealership or sub-dealership will be allowed within the designated territory (if granted).

8. Branding and Setup

Dealership must follow ME Bike’s branding guidelines for showroom design, branding materials, and customer experience.
All branding material will be provided or approved by ME Bike corporate office.

9. Sales & Target

Monthly/quarterly sales targets will be defined based on area and dealership type.
Continuous support will be provided for marketing and lead generation.

10. Termination Clause

ME Bike reserves the right to terminate the dealership in case of:
- Breach of agreement terms.
- Failure to meet minimum performance standards.
- Engaging in unethical or competitive activities.