MAP(Minimum Advertised Price (MAP) Policy)
ME Bike Brand - India
Effective Date: [01-01-2025]
1. Purpose
The Minimum Advertised Price (MAP) Policy aims to protect the brand reputation of ME Bikes, maintain fair competition among dealers, and ensure long-term profitability for all resellers while offering value to consumers.
2. Scope
This policy applies to all authorized dealers, distributors, and resellers (collectively referred to as "Resellers") of ME Bikes in India, whether selling through physical stores, e-commerce platforms, or other channels.
3. Minimum Advertised Price (MAP)
The MAP for each ME Bike model is set by the company and will be communicated via an official price list.
Resellers may not advertise any ME Bike product below the MAP.
"Advertised price" includes any online price listing, print media, email promotions, paid search advertisements, and other marketing materials.
The policy does not restrict the actual selling price; Resellers are free to sell products at any price they choose.
4. Restrictions & Prohibited Actions
Advertising discounts, rebates, or promotions that result in a price below MAP is not permitted.
Bundling ME Bikes with other products to effectively lower the price below MAP is prohibited.
Use of strikethrough pricing, countdown timers, or any tactics to circumvent MAP is not allowed.
"Call for Price" or similar methods to obscure pricing below MAP are considered a violation.
5. Exceptions
Company-approved promotional campaigns may temporarily allow advertising below MAP.
Clearance sales on discontinued models may be exempt with prior written approval.
6. Monitoring & Enforcement
ME Bike will actively monitor compliance with the MAP policy.
First violation: Written warning and request for immediate correction.
Second violation: Suspension of supply for a specified period.
Third violation: Termination of authorized dealer status.
7. Policy Amendments
ME Bike reserves the right to modify, suspend, or update this MAP policy at any time. Changes will be communicated to all Resellers in advance.
8. Contact Information
For any inquiries regarding the MAP policy, please contact: [info@mebikeindia.com]
By continuing to sell ME Bike products, Resellers acknowledge and agree to comply with this MAP policy.
